From the Arsenal: Beneath creativity is choreography
Story Of The Day: Film production is wild if you think about it.
Someone has an idea.
Money shows up.
People assemble.
Roles appear.
Everyone works inside a temporary little pop-up shop.
Then the thing gets made.
The people move on.
And the company basically disappears.
Very normal.
Totally not strange at all.
But that is what I love about it.
The system can expand and collapse.
(If you look pass the creativity you'll see it's all supported by systems)
Thousands of people on one project.
Three people on another.
Same basic logic.
Pre-production.
Production.
Post.
Block.
Light.
Shoot.
There is choreography.
A method under the madness.
A sequence.
A hierarchy.
A chain of command built upon millions of decision points...
under high pace environments.
Who shows up first.
Who touches what.
Who makes the call.
Who hands it off next.
Who reports to who.
Who needs to stay out of the way when something else is happening.
That is why a film crew can walk onto a set with people they barely know
and still produce at a high level.
It is not because everyone has perfect chemistry.
(I just met the guy over coffee this morning)
It is not because they all went through a 90-day onboarding program.
(The onboarding was a phone call from the producer saying "are you available on X day")
The work moves because it's beaten into us at a pace and intensity.
(I was making more money during COVID than after because well everyone stayed at home and entertain and streaming needed to keep everyone happy)
Video production has been doing this forever.
Now please don't take this and think you need to become a filmset.
Please don't.
The lesson is creative work is not manageable because of talent.
It is manageable because chaos has rails.
That is the part a lot of in-house video teams are missing.
Every new project becomes a new negotiation.
Who does what?
When does it move?
Who makes the call?
What does done look like?
And when every project becomes a new negotiation...
Guess who becomes the negotiator?
You.
Takeaways: Creative chaos gets easier when roles, sequence, and handoffs are clear.
How to Apply It Today:
- Decide Roles: Who owns each stage of the video project?
- Set The Sequence: What has to happen before the team moves forward?
- Don't Fight Each Other: Who needs to get out of the way?
Pro tip: The best teams are not waiting for instructions. They are already setting up the next shot.
As promised: dialing in your video workflows 1% at a time.
That’s what we do inside the Arsenal.
If you're struggling to trust your team with video delivery... joining Video Arsenal OS™ is the right decision.
Dance monkey dance.
-David
David Yang
Co-Founder & CCO
DenimStitch Creative
7486 La Jolla Blvd #1012, La Jolla, CA 92037
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